Consulting Firm Website

Project Overview

A mid-sized management consultancy needed a website that reflected their expertise and positioned them alongside larger competitors. Their existing site was sparse and generic — it told visitors what they did, but not why they were the right choice. The brief was to create a site that built trust at every scroll, from the hero section to the contact form.

What We Did

• ✓Designed a restrained, elegant visual identity that communicates authority through typography, spacing, and a confident use of negative space
• ✓Created a thought leadership hub with filterable articles, white papers, and case studies — positioning the firm's consultants as experts in their field
• ✓Built detailed team profiles with professional photography, credentials, specialist areas, and direct contact links — making the firm feel accessible despite its scale
• ✓Structured the services section around client outcomes rather than internal capabilities, with clear 'Who this is for' callouts on every page
• ✓Added a smart contact form that routes enquiries to the right consultant based on the service selected, reducing response time by routing leads intelligently

Results

The new site more than doubled contact form submissions, and time on site increased by 78% as visitors explored the thought leadership content. The firm reported that several new clients specifically mentioned the website as a factor in their decision to reach out.