A clear process, from strategy to launch
A clear framework, adapted to what your project actually needs. From discovery and brand direction through to website build, launch and ongoing growth, every stage has a purpose — and you work directly with the people doing the work.
Deep Discovery
1–2 weeks
Brand Evolution
2–4 weeks
Strategic Build
4–6 weeks
Launch & Growth
Ongoing
How a project actually runs
Each phase has a defined output. Nothing moves forward until the previous one is agreed, which is what keeps projects on time and on budget.
Not every project needs every phase. A website project with an established brand may move from Discovery straight into Strategic Build. A brand identity project may finish after Brand Evolution. We agree the right scope before work begins.
Phases and timelines vary depending on project scope.
Phase 1
Deep Discovery
We start with the commercial why, not the design. Nothing gets built until we agree what success looks like.
This is the phase most agencies skip, and the reason most projects drift. We audit your current website and performance, define the KPIs that will tell us whether the work succeeded, and talk properly about your business objectives, your customers and your competitors.
- Audit of your existing website, traffic and performance
- Defining the objectives and the numbers that measure them
- Understanding your customers, market and competitors
- Agreeing scope, priorities and budget before any design work
Phase 2
Brand Evolution
The identity that signals authority in your market — built to work everywhere, not just on a letterhead.
Whether you are starting from scratch or refining something that has outgrown the business, this is where the visual and verbal identity takes shape. Typography, colour, logo system and the guidelines that keep it consistent as you grow.
- Logo design and the full logo system
- Colour palette and typography chosen for your audience
- Brand guidelines so the identity holds together over time
- Social media branding and marketing collateral
Phase 3
Strategic Build
A conversion-optimised, SEO-ready website, engineered around how people actually buy.
This is where design and development meet the strategy from Phase 1. We build the pages, structure the content around search intent, make sure it loads fast and works on a phone, and keep accessibility and UK compliance requirements in view throughout.
- Conversion-focused page design and messaging
- SEO built in at an architectural level
- Fast, responsive, mobile-first development
- Accessibility and UK GDPR / DMCC Act compliance
Phase 4
Launch & Growth
Launch is the start of the measurement, not the end of the project.
The site goes live, and we watch what the data says against the KPIs we set in Phase 1. Adjustments follow — to messaging, to structure, to what the numbers reveal about how visitors behave. A website is not finished on launch day; it is informed by it.
- Launch, monitoring and technical support
- Measuring performance against the original KPIs
- Refining pages based on real visitor behaviour
- Ongoing support as your business changes
One process. One place to manage it.
Throughout your project, the Jones Digital Hub gives you one place to see progress, review work, approve designs, submit requests and access your files.
Explore the HubSee progress
A live view of where your project is, what has been completed and what is coming next.
Review work
Designs, pages and copy all in one place, so nothing gets lost across email threads.
Approve designs
Sign off on work when you are ready, with the feedback trail kept alongside it.
Submit requests and access files
Raise new requests and reach your assets, documents and brand files at any time.
Four principles behind every project
The phases describe what happens. These describe how — and they are what clients tend to notice most about working with us.
You work with the people doing the work
No account managers, no relays, no briefing a junior team. The person you speak to in the first meeting is the person designing and building your project. It is the single biggest practical difference between working with a specialist and working with a larger agency.
Transparent pricing, agreed upfront
You know what the project costs and what is included before it starts. No vague day rates, no surprises appearing halfway through because something was left out of the original scope.
Strategy before design, always
Design decisions are easier to make and easier to defend when they follow from a clear commercial objective. Starting with the visual and working backwards is how projects end up looking good and doing nothing.
Measured, not assumed
We agree upfront how results will be measured, then report against it. If something is not working, you will hear it from us before you notice it in the numbers.
What clients ask before we start
If your question is not here, ask it in a free consultation — you will get a straight answer either way.
How long does a project take from start to finish?
Most projects run between eight and twelve weeks from kickoff to launch. Discovery takes one to two weeks, brand development two to four, and the build four to six. The exact timeline is confirmed once the scope is agreed, and Discovery usually prevents the delays that happen when design starts before the strategy is settled.
Do we have to do every phase?
Not necessarily. If you already have a strong brand identity, we may move straight from Discovery to the build. If your website is working well and the brand is the problem, the reverse applies. The phases are the order of the work, not a fixed package — we recommend what your business actually needs, and say so plainly if that is less than you expected.
What do you need from us during the project?
Your time at the start, mostly. Discovery works best when the decision makers are in the room and can give clear answers about objectives, priorities and constraints. After that, you review work at agreed points rather than being asked to approve every small step. Projects slow down when feedback is scattered or unclear, so we keep the touchpoints structured.
How much of my time will this take?
Expect a focused session at the start, then roughly an hour at each review milestone. Because you are working directly with the people doing the work, there is no layer of account management to brief — which in practice means less of your time, not more.
Can you work with an existing website rather than starting again?
Often, yes. Plenty of sites that look like they need rebuilding actually need clearer messaging, a better enquiry path and faster pages. We will tell you honestly which of those applies before recommending a rebuild — a new website is an expensive way to discover the old one was fine.
What happens after launch?
Phase 4 is ongoing. We monitor performance against the KPIs set at the start, make adjustments as the data comes in, and stay available as your business changes. You are not handed a website and left with it — the point of measuring is being able to act on what you find.
Start with a conversation
A free consultation is where Phase 1 begins. We will talk through your objectives, tell you honestly what your business needs, and you can decide from there — no obligation.