Brand Identity & Logo Design
A brand people recognise, remember and trust.
We create distinctive visual identities — logo, colour, type and the rules that hold them together — so your business looks consistent and credible everywhere it appears.
Starting from
£300
Typical timeframe
3–4 weeks
Pricing
Fixed
Who it's for
For businesses that have outgrown their look.
Branding is not decoration. It is the collection of signals that tells a customer whether you are established, professional and worth their money.
You're starting out and need to look credible
A new business needs to look established from day one. A considered identity does that far more effectively than a logo bought off a marketplace.
Your logo was made cheaply, and it shows
It may have been fine when you started. Now it looks dated, or worse, it looks like several other businesses in your area.
Your branding is inconsistent everywhere
Different colours on the van, the website and the invoices. Slight variations of the logo. It reads as disorganised, even when the business isn't.
What's included
More than a logo — a system you can use.
A logo on its own gets stretched, recoloured and misused within a year. We build the whole system, then give you the rules and the files to keep it working.
Brand strategy
We start with what the business actually is: who it serves, what makes it different and the impression it needs to leave.
Logo design
A primary logo with the variations you will genuinely need — horizontal, stacked, icon and light version for dark backgrounds.
Colour palette
A defined set of brand colours with the exact codes, chosen to work across print, screen and signage.
Typography
A clear type system for headings and body text, with the rules that keep every future document and page consistent.
Supporting assets
Social media profiles, business cards, letterheads and signage layouts, so the identity is usable from day one.
Brand guidelines
A practical document showing how everything fits together and how to apply it — including what not to do with your logo.
What lands in your hands
Every file you need, in every format.
You own your brand outright. We hand over the full asset library, so you can use it on anything — from a web page to a van livery — without coming back to us.
- Logo in vector, PNG and web-optimised formats
- Light and dark versions for every background
- Icon and monogram marks for small spaces
- Full colour palette with exact print and screen codes
- Typography system with font files and guidance
- Business card, letterhead and email signature designs
- Social media profile and post templates
- Signage and vehicle livery specifications where needed
- Practical brand guidelines document
- Full ownership and commercial usage rights
The process
From first conversation to finished identity.
You will see the thinking at every stage, and you approve the direction before we refine it into a finished system.
Free consultation
We talk about your business, your customers and your competitors — and what the brand needs to communicate to win work.
Discovery & strategy
We agree the positioning, personality and the impression the identity must leave, and set the scope, price and timeline in writing.
Concepts
You see a small number of considered directions rather than dozens of variations — each with the reasoning behind it.
Refinement
We take the chosen direction and develop it properly: colour, typography, sizing and how it behaves across formats and backgrounds.
Asset production
We produce every file you need and design the supporting assets — cards, letterheads, social profiles and signage.
Guidelines & handover
We document how to use the identity, hand over the full asset library, and walk you through applying it consistently.
Why Jones Digital
An identity built on strategy, not on trends.
Trends date quickly. We design identities that still look right in ten years, because they come from what your business actually is.
Strategy comes first
We agree what the brand needs to say and to whom before a single concept is drawn. That is what makes the result last.
Built to work everywhere
Your logo is tested at every size and on every background — from a browser favicon to a shopfront sign — before it is signed off.
Not just a logo
You get the full system: colour, type, supporting assets and the guidelines that keep it consistent as your business grows.
Designed for the real world
Identity work that has to survive print, embroidery, signage and low-resolution screens — considered from the start, not discovered later.
You own it outright
Full ownership and the complete asset library, in every format you need. No licensing arrangements, no recurring fees.
Direct communication
You work directly with the people creating the identity. Feedback goes straight to the person who can act on it.
Identity pricing
Transparent packages, fixed before we start.
Cost depends on whether you need a logo, a full identity system, or the supporting assets and guidelines that go with it. These are honest starting points.
Logo Design
A single, well-designed logo mark.
- Discovery session and brief
- Three considered logo concepts
- Two rounds of refinement
- Full file formats and light versions
- Colour palette defined
- Full ownership and usage rights
Typical timeframe: 2–3 weeks
Get a Fixed QuoteBrand Essentials
A logo plus the core assets to launch with.
- Discovery session and brand direction
- Logo with main variations
- Defined colour palette with exact codes
- Typography selection and guidance
- Social media profile graphics
- Full file formats and usage rights
Typical timeframe: 2–3 weeks
Get a Fixed QuoteFull Brand Identity
A complete identity system you can apply anywhere.
- Brand strategy and positioning
- Logo with all required variations
- Colour palette with exact codes
- Typography system and font guidance
- Business card and letterhead design
- Practical brand guidelines document
Typical timeframe: 3–4 weeks
Get a Fixed QuoteBrand + Website
New identity and website delivered together.
- Everything in the full identity package
- Website designed around the new brand
- Consistent look across web and print
- Social media profile setup
- Signage and vehicle livery specs
- Single joined-up project and timeline
Typical timeframe: 5–7 weeks
Get a Fixed QuoteAll prices shown are starting points. Your fixed price is confirmed in writing after your free consultation. See full pricing and packages.
Questions
Straight answers before you commit.
If your question isn't here, ask us directly — we would rather answer it now than have you guessing.
Ask us a questionHow much does brand identity design cost?+
Logo design starts at £300, brand essentials at £800, a full brand identity system at £1,200, and combined brand and website work at £1,800. The main variable is how many supporting assets and how much documentation you need. We confirm a fixed price after your free consultation, before any work begins.
How many logo concepts will I see?+
Three considered directions, each with the reasoning behind it. We would rather show you a small number of properly developed ideas than a wall of variations — it is a much faster way to reach the right answer.
What if I don't like any of them?+
That is rare, because we agree the strategy and direction before any design starts. If none of the concepts feel right, we will talk through what is missing and develop a further direction — included in the price, not charged as an extra.
Will I own the logo and the files?+
Yes, entirely. You get full ownership and commercial usage rights, plus the complete asset library in every format you need — vector, PNG and web-optimised, in light and dark versions.
What are brand guidelines, and do I need them?+
They are a short document showing how to use your identity consistently — colours, fonts, logo variations and spacing — along with what not to do. They matter most when several people, or several suppliers, produce things using your brand.
Can you refresh my existing logo rather than replace it?+
Often, yes. If your logo has recognition but looks dated, modernising it is usually better than starting again, and we will tell you honestly which applies to yours during your consultation.
Can you design my brand and website together?+
Yes, and it often works better that way. Building the identity and the website as one project means the look and feel is considered for the screen from the start, rather than the website being forced to fit a system designed for print.
Do I need a full identity, or would a logo be enough?+
It depends how you will use it. If you mainly need a mark for signage and invoices, a logo may be sufficient. If you are building a presence across web, print and social media, the full system saves you from inconsistency later.
Ready when you are
Let's talk about your brand.
In a free 30–45 minute consultation we will look at how your business is currently presented and what it would take to make it instantly recognisable and credible. No jargon, no obligation.
Starting from
£300
Typical timeframe
3–4 weeks