eCommerce Websites
An online store built to sell, not just look good.
We design eCommerce websites that make browsing effortless and buying obvious — so customers find what they want, trust what they see, and complete the order without hesitating.
Starting from
£1,500
Typical timeframe
6–8 weeks
Pricing
Fixed
Who it's for
For businesses ready to sell properly online.
Whether you are taking your first order or replacing a store that has stopped pulling its weight, the goal is the same: make it easy for people to buy from you.
You're selling through DMs and phone calls
Orders arrive in Instagram messages, emails and texts — and some get missed. You want customers to be able to buy at any hour without you being involved.
Your current store doesn't convert
People add items to a basket and disappear. Your traffic is there, but the browsing experience or the checkout is quietly costing you sales.
You're launching a new product range
A new line, a new brand or a first physical product needs a store built around it properly, rather than bolted onto a website that was designed for something else.
Common problems
Where online stores lose their sales.
Most abandoned baskets are not the customer's fault. These are the points where shoppers give up — and where a considered rebuild earns the money back.
Hard to find products
Categories that don't make sense at a glance, or a search that returns nothing useful. If a customer can't find the thing, they can't buy it.
Product pages that don't answer questions
No sizes, no delivery times, no returns policy, poor photos. Every unanswered question is another reason to close the tab.
A checkout that takes too long
Too many steps, forced accounts, unexpected costs appearing at the final stage. Most people simply leave.
Slow pages on a phone
Shopping is done on mobile. A store that loads slowly or is fiddly to tap through loses customers before they see a price.
It doesn't look trustworthy
Customers are cautious with their card details. Dated design, no reviews and no clear contact details all read as risk.
Painful to manage yourself
If adding a product means ringing someone or wrestling with a system you don't understand, the store stops being kept up to date.
What's included
Everything your store needs to open for business.
A Jones Digital store is not a template with your logo dropped in. It is built around your products, your customers and the way you actually fulfil orders.
- Product and category structure planned around how people shop
- Product pages designed to answer buying questions before they're asked
- High-quality photography guidance and image optimisation
- Basket and checkout flow simplified to remove every avoidable step
- Secure card payments set up and tested end to end
- Delivery options, charges and collection configured properly
- Mobile-first build, tested on real phones and tablets
- Search, filtering and related products to increase order value
- Order management training so you can run it yourself
- Analytics and goal tracking on add-to-basket and purchases
The process
From first conversation to first order.
You will know exactly what is happening at each stage, and see the store taking shape before it goes anywhere near your customers.
Free consultation
We talk through what you sell, who buys it and how you fulfil orders — then look honestly at whether your current setup is helping or hindering.
Scope & fixed price
You get a written scope covering pages, features, payment and delivery requirements, plus a fixed price and timeline before anything begins.
Structure & product architecture
We map your categories, products and customer journeys first, so the store is organised around how people actually shop rather than how it is easiest to upload.
Design
We design the product page and category layout first — the two pages that decide whether you sell — and you approve them before we build the rest.
Build & test
We build the store, load and optimise your products, connect payments and delivery, then place real test orders ourselves to check every step.
Launch & training
We launch carefully and show you how to add products, process orders and handle refunds — so you are never dependent on us for day-to-day running.
Why Jones Digital
Built around selling, not around software.
Plenty of people can install a shop theme. What makes a store profitable is the thinking behind the product page, the basket and the checkout.
Designed to convert
Every product page is built to move a visitor from looking to buying — clear pricing, delivery information and reassurance placed where hesitation happens.
Product pages that sell
Photography guidance, descriptions written for customers rather than search engines, and answers to the questions that quietly stop a sale.
Mobile shopping first
Most of your customers will shop on a phone. We design and test that experience first, because it is where the majority of orders happen.
Payments set up properly
Secure card payments, clear delivery charges and a checkout with no surprise costs at the final step — the single biggest cause of abandoned baskets.
Fast enough to keep people
Optimised images, efficient code and a structure that stays quick as your product range grows, on any connection.
Direct communication
You work directly with the people designing and building your store. No account managers, no waiting days for an answer.
Store pricing
Transparent packages, fixed before we start.
Store costs depend on how many products you sell and how much custom work the checkout, delivery or integrations need. These are honest starting points — never a final bill you didn't agree to.
Starter Store
Small product ranges, selling for the first time.
- Up to 25 products loaded and optimised
- Clear category and product page structure
- Secure card payments set up and tested
- Delivery options and charges configured
- Mobile-first store, tested on real devices
- Order management training session
Typical timeframe: 6 weeks
Get a Fixed QuoteGrowth Store
Established ranges ready to sell in volume.
- Up to 100 products loaded and optimised
- Conversion-focused product page design
- Search, filtering and related products
- Discount codes and promotional tools
- Analytics and purchase goal tracking
- Post-launch review and refinements
Typical timeframe: 8 weeks
Get a Fixed QuoteBespoke Store
Large catalogues or custom requirements.
- Unlimited product range support
- Custom features and integrations
- Wholesale, trade or multi-currency setup
- Advanced delivery and fulfilment rules
- Multi-channel or stock system connection
- Ongoing development and support options
Typical timeframe: 10+ weeks
Get a Fixed QuoteAll prices shown are starting points. Your fixed price is confirmed in writing after your free consultation. See full pricing and packages.
Questions
Straight answers before you commit.
If your question isn't here, ask us directly — we would rather answer it now than have you guessing.
Ask us a questionHow much does an eCommerce website cost?+
Our stores start at £1,500 for a smaller product range, £2,500 for an established catalogue, and from £3,500 for larger or bespoke requirements. Because the real variables are product count and how much custom work the checkout, delivery and integrations need, we confirm a fixed price after your free consultation — before any work begins.
Which platform will my store be built on?+
We recommend the platform that suits your business rather than one we always default to. For most small businesses a hosted platform such as Shopify or WooCommerce is the right fit because it is secure, well supported and easy for you to manage yourself. We will explain the trade-offs honestly in your consultation.
Can I add and edit products myself?+
Yes — that is the point. Every store we build includes a training session showing you how to add products, update prices and stock, process orders and handle refunds. You will not need to pay us every time something changes.
How do customers pay?+
Payments are handled by established, secure providers such as Stripe or PayPal, connected to your business account. Card details are processed by them and never stored on your website, which keeps you and your customers protected.
What about delivery charges and click and collect?+
We configure your delivery options during the build — flat rates, free delivery over a spend, local collection or courier services — and make sure the costs are shown clearly before checkout. Surprise delivery charges at the final step are one of the biggest causes of abandoned baskets, so we remove that risk entirely.
Do you write the product descriptions?+
We can. If you provide the specifications we will write clear, customer-focused descriptions and make sure the photography works at its best. If you would rather write them yourself, we will give you a template and guidance so the pages stay consistent.
Can you take over an existing online store?+
Yes. We regularly rebuild, improve or migrate existing stores. We will review what you have, keep what is working, and advise honestly on whether your current platform should be kept or replaced.
Will my store rank in search results?+
Every store is built with the SEO foundations in place: clean page structure, descriptive URLs, optimised images, fast loading and correct product markup. We also advise on the content that helps product pages get found, and can support ongoing SEO work separately if you need it.
Ready when you are
Let's talk about your online store.
In a free 30–45 minute consultation we will talk through what you sell, how you currently take orders, and what it would take to make buying from you straightforward. No jargon, no obligation, no pressure to proceed.
Starting from
£1,500
Typical timeframe
6–8 weeks