Fitness Studio Platform

Project Overview

A popular independent fitness studio was losing members because their booking experience was frustrating — especially on mobile, where 70% of their traffic came from. Members complained about the clunky class schedule, confusing membership tiers, and the inability to book on the go. The brief was to redesign the experience around speed and simplicity, with local SEO as a secondary goal.

What We Did

• ✓Designed a vibrant, energetic visual identity that reflects the studio's personality — bold colours, dynamic photography, and a confident use of motion throughout the interface
• ✓Built an intuitive class schedule with one-tap booking, waitlist joining, and calendar sync — reducing the booking flow from 5 screens to 2
• ✓Created trainer profile pages with bios, specialities, class previews, and direct booking links — helping new members choose the right class
• ✓Redesigned the membership section with a clear comparison table, transparent pricing, and a 2-step signup — eliminating the confusion that was driving cancellations
• ✓Optimised every page for local search with structured location data, Google Maps integration, and locally-targeted page content that helped the studio rank for '[area] fitness classes'

Results

Mobile bookings increased by 43% in the first six weeks, and membership signups grew 28% month over month. The studio now ranks #1 for several local fitness-related search terms, driving consistent organic traffic without paid advertising.