Handcrafted Goods E-commerce
A warm, tactile online store for an artisanal home goods brand — product stories, smooth checkout, and mobile-first design that increased mobile sales by 65%.
Client
Artisanal Home Goods Brand
Category
E-commerce
Timeline
12 weeks
Project Overview
An artisanal home goods brand selling handmade ceramics, textiles, and wooden pieces needed an online store that felt as tactile as their products. Their existing Etsy shop was successful but limiting — they wanted to build their own brand destination with room to grow. The challenge was translating the warmth and craftsmanship of their products into a digital shopping experience.
What We Did
- ✓Created a warm, earthy visual design with generous product photography, natural colour tones, and a serif-forward typography that feels crafted and intentional
- ✓Built rich product pages with detailed origin stories, maker profiles, and materials descriptions — turning each product into a narrative, not just a listing
- ✓Designed a smooth, three-step checkout flow optimized for mobile, with Apple Pay and Google Pay integration for one-tap purchasing
- ✓Implemented a collection-based navigation that lets shoppers browse by material, room, or maker — mirroring the experience of browsing a physical shop
- ✓Added subtle micro-interactions — hover reveals, smooth image transitions, and a wishlist feature — that make the shopping experience feel premium and considered
Results
65%
Increase in mobile sales
42%
Higher average order value
4.8★
Average product rating
Mobile sales increased by 65% within three months of launch, driven by the friction-free checkout and product pages designed for touch browsing. Average order value rose 42% as the product storytelling encouraged customers to explore and add complementary items.
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