Wellness Coach Branding

Project Overview

A holistic wellness coach with a growing Instagram following was losing credibility because her visual presence was inconsistent — a mix of phone photos, Canva templates, and stock imagery that didn't feel cohesive. She needed a brand identity that matched the quality of her coaching and a social media kit that made it easy to post consistently without hiring a designer every time.

What We Did

• ✓Designed a calming, nature-inspired logo — an abstract lotus-like mark paired with an elegant wordmark — that feels professional but approachable
• ✓Developed a soothing colour palette of sage green, warm sand, soft lavender, and a grounding deep teal — colours associated with calm, growth, and balance
• ✓Created 20+ Instagram templates — quote cards, tip carousels, client transformation stories, behind-the-scenes posts, and announcement graphics — all in Canva for easy self-editing
• ✓Designed branded quote graphics using the coach's own words, with a consistent layout system that makes every quote instantly recognisable as hers
• ✓Built a simple brand guideline document — colour codes, font names, photo style guide, and template usage instructions — so the coach could maintain consistency as her team grew

Results

Within two months of launching the new brand, engagement rate tripled and profile visits from posts increased by 68%. More importantly, the coach signed 18 new clients — several of whom said the professional visual identity was a key factor in choosing her over other coaches.