Consultancy website rebuild
An established consultancy whose website no longer reflected the calibre of their work. We restructured the whole site around their services and rebuilt the enquiry journey from the ground up.
A good business with a website that undersold it
The consultancy had built a strong reputation over more than a decade, but their website had grown organically — pages added as new services appeared, with no clear structure or hierarchy holding it together.
Visitors arriving from a referral or a search had to work out for themselves what the business actually did, who it was for and how to start a conversation. The quality of the work wasn't in question; the website simply wasn't making the case for it.
At a glance
- Sector
- Professional services
- Project
- Full website rebuild
- Scope
- Strategy, messaging, design & build
- Focus
- Positioning and enquiry journey
- Delivered
- 2024
Rebuilding around the customer, not the org chart
The site had been organised around how the business thought about itself. We reorganised it around what a prospective client needs to know before they pick up the phone.
Clarified the positioning
We rewrote the core messaging so a first-time visitor understands within seconds what the consultancy does, who it's for and what makes it different.
Restructured the pages
Services, sectors, people and proof were given a clear hierarchy, so the site reads as one coherent business rather than a collection of pages.
Rebuilt the enquiry journey
We reduced the number of steps between landing on the site and starting a conversation, and made the next action obvious on every page.
Designed mobile-first
The majority of their traffic arrives on a phone, so the layouts were designed for that screen before being scaled up to desktop.
A website that matches the work
The consultancy now has a website that makes the case for their expertise before a conversation even starts — clearer positioning, a more obvious route to enquiry, and a structure that will hold up as they add services.
- Clearer positioning across the whole site
- A much stronger route from visit to enquiry
- A structure that scales as services are added
- Consistent messaging across every page
Need something similar?
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