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Brand Identity & Logo Design

A brand that makes you look like the business you are already are

Your brand is doing a job every time someone sees it — on your website, in a proposal, on a van, in a social post. We design identities that make you look credible and consistent everywhere your business appears.

Custom logo design, complete identity systems, colour palettes, typography, brand guidelines and the supporting collateral that keeps it all joined up.

Free consultation · Fixed, transparent pricing · Reply within one working day

What we design

Everything your brand needs to stay consistent

Some businesses need a logo. Most need a bit more than that — a system that holds together across every place your business shows up, and that you can hand to anyone without it drifting.

Logo design

A custom mark designed around your business — not adapted from a template or clipart. Supplied in every format you'll need, from favicon to signage.

Brand identity systems

The full set: logo variants, colour palette, typography, spacing and layout rules that make your brand recognisable at a glance.

Colour palettes

A considered colour system built to work on screen and in print, with defined primary and supporting colours rather than a loose collection of swatches.

Typography

Typeface selection and a clear hierarchy for headings and body text, so everything you produce looks like it came from the same place.

Brand guidelines

A practical document setting out how to use your identity — for you, your team, and anyone else producing materials on your behalf.

Collateral & social branding

Business cards, stationery, social profiles and templates — the everyday items that quietly shape how professional you look.

Why it matters

Design is doing the persuading before you say a word

People form an impression of your business before they read your copy or speak to you. A consistent, considered identity buys you credibility you'd otherwise have to earn again in every conversation.

Credibility, immediately

A professional identity signals that you take your business seriously — and that reassures people who've never worked with you before.

Recognition across everything

Consistent colour, type and tone mean your business is recognisable whether someone finds you on a website, a social post or a printed invoice.

Consistency you can hand over

With clear guidelines, anyone producing materials for you gets it right — so your brand doesn't drift every time a new supplier or team member gets involved.

A foundation that lasts

A considered identity is designed to hold up as you grow and add services, rather than needing replacing in a couple of years.

Brand identity system with colour palettes and logo variations laid out
Designer developing logo concepts and brand marks
Typography specimens and brand guidelines being reviewed
Typical investment

Fixed-price brand packages start at £300 for a logo and scale up with scope — from £800 for a full brand essentials kit.

Every project starts with a clear proposal — no surprises, no hidden costs.

See our brand packages
How it works

A clear process, from first conversation to finished identity

You'll always know where your project is, what's happening next and what we need from you. Every project is managed through the Jones Digital Hub, giving you one place to stay informed throughout the process.

01

Discovery & strategy

We start with your business, not the logo. Who you're trying to reach, what you need the brand to communicate and what's already working.

02

Concepts

We explore directions for your identity and talk you through the thinking behind each one — no dropping a folder of options and leaving you to guess.

03

Refine & finalise

We develop the chosen direction, refine the details and build out the full system — colour, typography and the supporting elements around the mark.

04

Handover & guidelines

You receive every file format you'll need, along with guidelines setting out how to use your identity consistently as your business grows.

Process video

See how a branding project works, in 120 seconds

A short walkthrough of what happens from the first conversation through to handover — so you know exactly what working together looks like before you commit to anything.

Branding packages

Fixed-price branding packages

Clear starting prices, no hidden fees. Choose the package that fits where your business is now, and we'll tailor the final scope around what you actually need.

Logo Package

A distinctive, professionally crafted logo for businesses that need a strong starting point.

Starting from

£300

  • Custom logo design
  • 3 initial concepts
  • 2 revision rounds
Most Popular

Brand Essentials

A cohesive visual identity system for businesses ready to build recognition and trust.

Starting from

£800

  • Custom logo design
  • Colour palette development
  • Typography selection & pairing

Full Brand System

A complete brand identity with comprehensive guidelines for businesses scaling their presence.

Starting from

£1,200+

  • Everything in Brand Essentials
  • Full brand guidelines document
  • Iconography system

Need branding and a website together, or a custom scope? Compare Packages & What's Included

Also from Jones Digital

Website design

A new brand needs somewhere to live. We design websites built around your business goals — clear messaging, strong structure and a conversion path that turns visitors into enquiries.

From bespoke business websites and landing pages to eCommerce stores and redesigns, every site is designed to carry your identity properly and do a job for your business.

  • Bespoke business websites and landing pages
  • eCommerce stores built to sell
  • Website redesigns that preserve your search visibility
  • Responsive design and UX optimisation

Website and brand can also be delivered together — giving you one consistent identity across your entire customer experience.

Website designs and layouts being developed on screen
Website homepage design displayed on a laptop screen
Designers reviewing website layouts together

Let's build a brand you're proud to put your name on

A free consultation is a conversation about your business and how it should look — with an honest view on what would actually help, and no obligation.

Free consultation · Fixed, transparent pricing · Based in South Wales