Brand identity and website, built together
A website and identity built together for a professional services firm — one consistent voice across every page rather than a logo dropped onto a template.
Brand and website pulling in different directions
The firm had invested in an identity, then had a website built separately. The two never quite matched — the site looked like a different business from the one in the proposal documents.
They wanted the brand to carry properly through the website: same tone, same typography, same sense of what the firm stands for, from the homepage to the contact form.
At a glance
- Sector
- Professional services
- Project type
- Identity & website, together
- Scope
- Brand application, messaging, full site build
- Focus
- Consistency from brand to website
- Delivered
- 2024
One project, not two handoffs
Because the identity and the site were designed together, there was never a period where the two pulled apart. Each shaped the other.
Tone agreed before layout
We settled how the firm should sound before deciding how it should look, so the visual design had something specific to express.
Identity applied, not licensed
Instead of dropping the logo onto a template, the identity's typography, colour and spacing drove the site's design decisions throughout.
Pages built around services
Each service got a page shaped by what a prospective client needs to know before making contact, rather than a generic block of description.
Consistent down to the details
Forms, buttons and confirmation states were designed in the brand too, so the experience doesn't fall off a cliff after the homepage.
A firm that looks like one business everywhere
The website and the identity now reinforce each other — a visitor who reads a proposal after browsing the site sees the same firm in both.
- Identity applied consistently across every page
- Messaging that matches the brand's tone of voice
- Service pages structured around client questions
- Brand carried through forms and interface details
Need something similar?
If your brand and website feel like two different businesses, building them together is the surest way to fix it.
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