Brand system that stops the drift
A brand system designed to sit consistently across every tool the business uses — website, deck, documents, email and product — without drifting.
A brand that changed depending on who made the file
The business had a logo and a rough sense of its colours, but nothing binding. Every proposal, deck and email signature was assembled by a different person, and the brand drifted a little further each time.
At the point where several tools and several people all touch the brand, 'close enough' stops being good enough — clients notice inconsistency even when they can't name it.
At a glance
- Sector
- Professional services
- Project type
- Brand system & guidelines
- Scope
- Colour, typography, templates, documentation
- Focus
- Consistency across every tool
- Delivered
- 2024
Designing for every place the brand lands
A brand isn't what's on the logo sheet. It's what the client sees in their inbox, in the proposal and on the site — so we designed for all of it.
Tools mapped first
We started by listing everywhere the brand actually appears — website, documents, decks, email, product — and designed for the real contexts rather than idealised ones.
A system, not a rulebook
Colour, type and spacing were defined as reusable values, so applying the brand correctly is easier than improvising something close to it.
Templates people will use
Practical templates for the documents the team produces most often, so consistency doesn't depend on anyone reading a guidelines document.
Documented for handover
Guidance written for the people actually making things — suppliers, new starters and freelancers — rather than for a design archive.
One brand, wherever it appears
The business now looks like itself whether a document came from the website team, a supplier or someone who joined last month.
- Consistent colour and typography across every tool
- Templates that make the right choice the easy one
- Guidance written for the people producing the work
- A system that absorbs new tools without redesigning
Need something similar?
If your brand looks different every time it leaves the building, a documented system is what stops the drift.
Request a Free ConsultationLet's talk about your project
A free consultation is a conversation about your business and what you're trying to achieve — with an honest view on what would actually help, and no obligation.