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Website Design

Property search that works like an agent

A property website built around search — listings that are easy to filter, property pages that answer the real questions, and a clear route to arranging a viewing.

A buyer searching property listings on an estate agent website
The brief

Listings people couldn't search properly

The agency's listings were all online, but finding a relevant property took far longer than it should have. Filtering was limited, and results didn't reflect how buyers actually search — by area, budget and the specifics that matter to them.

Property pages also left out the information buyers ask about most, which meant the phone rang constantly with questions that should have been answered on the page.

At a glance

Sector
Property
Project type
Website redesign
Scope
Search, listing pages, viewing enquiry flow
Focus
Search quality and viewing enquiries
Delivered
2025
What we did

Built around the search, not the brochure

Property websites often spend their effort on the homepage and treat search as an afterthought. For buyers, search is the whole experience — so we built outward from it.

Filtering that matches how buyers think

Search was rebuilt around the criteria buyers actually use — location, budget, property type and key features — so the results people get reflect what they're looking for.

Property pages that answer questions

Floor plans, tenure, council tax, EPC and transport links were surfaced directly on each listing, cutting down the calls asking for information that should have been visible.

A straightforward viewing request

Booking a viewing was reduced to a short form on the listing itself, so interest converts while the buyer is still looking at the property.

Designed for searching on a phone

Most property browsing happens on a mobile, often in the evening, so filters, images and enquiry forms were all built for small screens first.

The outcome

A site that works like a good estate agent

Buyers can narrow down to relevant properties quickly, get their questions answered on the listing, and request a viewing without leaving the page.

  • Property search built around real buyer criteria
  • Listings that answer common questions up front
  • Viewing requests made from the listing itself
  • A search experience designed for mobile use
Buyer browsing property listings online on a laptop

Need something similar?

If your listings are online but buyers can't find the right one, the search is the part worth rebuilding.

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