Independent food producer
A warmer, more characterful identity designed to stand out on a shelf and across packaging, with a colour system built for print reproduction.
Competing for attention in a crowded aisle
An independent producer selling into farm shops, delis and eventually larger retail. Their product was strong, but their packaging disappeared on a busy shelf — a small brand losing to competitors who simply looked more confident.
The challenge wasn't just a logo. It was designing an identity that could carry across multiple product lines, survive the realities of print reproduction, and still feel personal rather than corporate.
At a glance
- Sector
- Food & drink
- Project
- Brand identity & packaging
- Scope
- Logo, colour system, packaging
- Focus
- Shelf standout and consistency
- Delivered
- 2024
Designed for the shelf, not the screen
Most branding is designed for a laptop and then applied to packaging. We worked the other way round — starting with the physical product and building outward.
A mark with personality
We developed a logo with genuine character — enough warmth to feel handmade and independent, but clean enough to reproduce reliably across every format.
A colour system for print
The palette was specified in both CMYK and Pantone from the outset, so colours stay consistent whether products are printed digitally or traditionally.
Packaging as a system
Rather than designing one label, we built a flexible packaging system that lets new products launch without needing a redesign each time.
Standout tested in context
We reviewed the designs against real competitor packaging to check the brand actually stood out on a crowded shelf, not just on a mood board.
A brand that earns its shelf space
The producer now has an identity that competes visually with far larger brands — and a packaging system that lets them add products without starting over each time.
- Packaging that stands out on a crowded shelf
- Colour specified for reliable print reproduction
- A system that extends to new product lines
- An identity that feels independent, not corporate
Need something similar?
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