Startup consultancy
A clean, understated identity built to signal expertise and calm confidence — a wordmark-led system that reads well in print and at small sizes.
Looking established before you're established
A newly formed consultancy competing for work against firms with decades of history. They had the expertise but no visual identity — and in their sector, a logo that looks improvised undermines the advice before a word of it has been heard.
They wanted something restrained. Not a loud, colourful brand, but an identity that felt considered and dependable — the kind of mark a client trusts with a serious decision.
At a glance
- Sector
- Consultancy
- Project
- Brand identity
- Scope
- Logo, colour palette, typography
- Focus
- Credibility and clarity
- Delivered
- 2026
Building credibility through restraint
The temptation with a new consultancy is to compensate with visual noise. We went the other way — a system that gets out of the way of the work.
A wordmark-led approach
Rather than an elaborate symbol, we built the identity around a carefully considered wordmark — the kind of mark that gains recognition through repetition rather than decoration.
A restrained palette
We chose a tight, confident colour system that reads as authoritative in print and stays legible on screen, with plenty of contrast for accessibility.
Typography that does the work
A single typeface family with a clear weight hierarchy gives the identity its consistency across documents, proposals and the website.
Built to work small
Every element was tested at favicon size and on signage before sign-off, so the mark holds up wherever the consultancy appears.
An identity that earns trust quietly
The consultancy now presents as a firm that has been around for years — which is exactly what a new business in a trust-driven sector needs to achieve.
- A wordmark that reads clearly at any size
- Consistent identity across documents and website
- A palette that feels established rather than corporate
- A system with room to grow as the firm expands
Need something similar?
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