Trades identity built for the driveway
A brand identity for a growing trades business — designed to make a small team look established, from the van and the uniform to the quote document.
Good work, unremarkable presence
The business was winning work on the strength of its reputation and word of mouth, but its visual presence — an unbranded van, plain uniforms, a logo that had been redrawn by a sign company — did nothing to reinforce it.
As they started quoting against larger firms, that gap started to matter. The work was better; the presentation didn't say so.
At a glance
- Sector
- Trades & services
- Project type
- Brand identity
- Scope
- Logo, van livery, uniform, quote documents
- Focus
- Looking established and trustworthy
- Delivered
- 2024
Designed for the driveway
For a trades business, the most important piece of branding is the van outside a customer's house. We designed the identity around where it actually gets seen.
A logo built to be applied
Rather than a detailed mark that would fail at vehicle-signage scale, the identity centres on bold, simple forms that stay legible across a van panel, a shirt and a quote sheet.
Van livery designed properly
The livery was laid out for how a van is actually seen — from a distance, at an angle, in motion — rather than as a logo pasted onto a door.
Uniform and workwear
The identity was applied to workwear with the same care as the marketing materials, because that's the version customers meet in person.
Quote documents that build confidence
Quotes, invoices and job sheets were designed in the brand too — often the first formal document a customer sees, and a chance to look organised.
Looking like the business they already were
The identity now backs up the reputation the team had already earned, and quotes carry the same sense of competence as the work itself.
- A logo that holds up at vehicle-signage scale
- Van livery designed for how it's actually seen
- Workwear consistent with the marketing materials
- Quote and invoice documents in the same identity
Need something similar?
If your reputation is stronger than your visual presence, a focused identity project closes that gap quickly.
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